Injiri's Website
Client
Injiri
Credits
Images and text by Injiri
Developed by Jatin Kukreja & Rahul Alam
Keywords
Website Design, Brand Identification
Brand-words
Non-Commercial, Sustainable, Anti-trend, Airy, Breathable, Delicate, Classic, Mature, Sober, Old School. Traditional, Stern
Injiri
Credits
Images and text by Injiri
Developed by Jatin Kukreja & Rahul Alam
Keywords
Website Design, Brand Identification
Brand-words
Non-Commercial, Sustainable, Anti-trend, Airy, Breathable, Delicate, Classic, Mature, Sober, Old School. Traditional, Stern
Injiri is a textiles brand creating products for home and clothing. The brand was launched to make beautiful textiles from a utilitarian point of view, by respecting the sanctity of the craft rather than creating trendy products for an ever-changing market. To showcase their values, craft and work Injiri required a website.
The website was created with minimal colours and gimmicks, keeping in mind Injiri’s old school sobriety and preserving its pedagogical rather than commercial roots. A serif was used as the website font, along with a sparsely used sans-serif for supporting text in an almost academic fashion.
Visit it here.
The website was created with minimal colours and gimmicks, keeping in mind Injiri’s old school sobriety and preserving its pedagogical rather than commercial roots. A serif was used as the website font, along with a sparsely used sans-serif for supporting text in an almost academic fashion.
Visit it here.
